This Augmented Reality application is a part of the launch of Crifos IV by Cipla. When the app is launched on a mobile phone or tablet, the camera of the device automatically starts. The target image is the Crifos logo and the same can be downloaded from a button provided in the app. The buttons pertaining to various aspects of the product appears in AR view (in the target image) around the virtual product pack and the user can tap on the same one by one to get information on relevant topic in the form of textual descriptions and videos. Use the app to know more about the product.